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Isuzu has demonstrated its competitive advantage once again, as a best selling brand in many global markets in 2017. The score is based on sales figures compiled by the company recently.

In Japan, the N Series, known locally as Isuzu Elf, is able to capture a 39.7% market share for truck segmentation with a payload of over two to three tons. This has also extended a series of achievements for 17 years in a row and has always been No. 1 except in 1970.

In Hong Kong, Isuzu occupied the entire truck market (3.5-38 tons GVW) with a market share of 59.7%, extending its achievement as the No. brand. 1 for 38 years. This is one of the longest among the Isuzu Group. Triangle Motors distributor celebrated the achievement on February 2, with around 150 employees and the board of directors of Dah Chong Hong Holdings. Isuzu Chairman, Susumu Hosoi came from Japan to give a speech. He thanked Triangle Motors for continuing to increase sales and services during a long partnership with Isuzu since 1973.

In Thailand, Isuzu has a market share of 36.6%, thus leading the pick-up segment for the first time since 2005. This is the work of Isuzu distributor, Tri Petch Isuzu Sales who are tireless to promote Isuzu vehicles, which are tough and fuel efficient . The company increased promotional activities to mark the 60th anniversary of Isuzu sales in the country.

After Isuzu released a new D-MAX, with a redesigned front look last November, helped to make Isuzu reclaim the top spot. In addition, Isuzu pocketed slick sales of commercial vehicles of a two-ton load for 44 consecutive years. Extraordinary evidence of Isuzu's continued popularity.

In Peru, Isuzu light duty trucks (3.5 - 9.35 GVW) distributed by General Motors Peru reached a market share of 18.8%. They lead the market in this category for the first time. Promotional events focus on places frequented by truck drivers, such as the glassware market. The enthusiasm of the visitors was very good, while watching the Isuzu truck demo while enjoying musical entertainment. Previously the event had been announced through social media, thereby contributing to creating a strong presence, for the sake of good exposure for the Isuzu brand.

In Fiji, Isuzu ranked No.1 for the first time in the pick-up category (2.7 tons GVW) with a market share of 31%. Promotional activities are carried out by Carpenters Motors and collaborate with Goodman Fielder, a leading food company. The campaign, which presented five Isuzu D-MAX units to customers, was able to attract 250,000 SPKs and produce extraordinary media coverage. Also present at Isuzu Motors International Operations (Thailand) during the gala drawing, which was held in Suva City in November.

(Table) Isuzu Global Market Share in 2017

Asia
Japan L / D trucks (2 - 3 tons *) 40%
M / D trucks (4 tons *) 44%
Buses (2.3 - 2.5 m overall width) 38%
Hong Kong Pickups trucks 60%
Trucks (3.5 - 38 tons) 60%
Malaysia Trucks (from 3 tons) 37%
Philippines C / V (over 3 tons) 52%
Thailand Pickups 37%
C / V (from 2 tons *) 51%

America
Aruba Pickup trucks (1 ton *) 35%
Barbados Pickup trucks (1 ton *) 39%
Trucks 42%
Colombia Trucks (3 - 17 tons) 45%
L / D buses 55%
Chile L / D trucks (3.8 - under 10 tons) 33%
Ecuador Pickup trucks (1 ton *) 56%
L / D trucks 39%
Grenada Pickup trucks (1 ton *) 59%
Jamaica Trucks 41%
Panama Trucks 31%
Peru L / D trucks (3.5 - 9.35 tons) 19%
Trinidad and Tobago L / D trucks (3 - under 10 tons) 55%
United States Cab-over trucks (classes 3 - 5) 75%

Oceania & South Pacific
Australia Passenger pickup vehicles 31%
C / V (from 3.5 tons) 24%
Fiji Pickup trucks (2.7 tons) 31%
Trucks (from 1.5 tons *) 51%
New Zealand C / V (from 5.5 tons) 26%
Papua New Guinea Trucks (from 1 ton *) 56%

Europe
Cyprus Pickup trucks (1 ton *) 53%
Ireland L / D trucks (6.6 - 9.9 tons) 31%
Israel Pickup trucks (1 ton *) 41%
Trucks (6.1 - 12 tons) 46%
Malta Pickup trucks (1 ton *) 76%
Turkey M / D trucks (6.5 - 16 tons) 43%
Ukraine Buses (from 3.5 tons) 33%

Africa
Egypt Pickup trucks (1 ton *) 89%
L / D trucks (4 - 9 tons) 87%
L / D buses (15 - 38 seats) 50%
Gabon Trucks (3.5 - 16 tons) 74%
Kenya C / V (from 3.5 tons) 51%
Mauritius L / D trucks (3 - 8 tons) 38%
South Africa Trucks (from 3.5 tons) 17%
Tunisia Pickup trucks (1 ton *) 66%
Uganda Buses 56%
L / D = light-duty, M / D = medium-duty, H / D = heavy-duty, C / V = ​​commercial vehicles (trucks & buses), * = payload (no * = GVM).

Made Local, Isuzu mu-X 1.9 Liter Launched in China
Jiangxi Isuzu Motors (JIM), a producer and distributor of Isuzu D-MAX and mu-X in China, launched mu-X 2018 on December 26. About 100 people, including dealers, journalists and Isuzu Senior Executive Officer Hinsuke Minami from Japan, gathered at the Grand Hyatt Lijiang in Yunnan Province to release it.

One of the highlights in the new line-up is the model which is supported by the RZ4E engine, the diesel diesel 1.9 liter Blue Power